Project Description

This personal project is called Finch. I created this restaurant branding project out of my keen interest in restaurant identities. I find this area of the service industry is in many ways the most common vehicle for progressive and trend-setting brand identity work. Hence I gave myself the challenge to create one inspired by this.

Building a restaurant identity around a bird came from two places; firstly I wanted to label a restaurant that sounded short and snappy as well as having a relatable name attached to it, secondly I wanted it to have a lot of character and approachability — that’s where the use of the bird came into play.