Project Description

This personal project is called Hygeia. For this project I wanted to communicate the submersion and emotional connection that people have with water and relaxation delivered through an online experience. In recent years I have visited cities and frequented some spa/bathing facilities and I believe it those experiences which gave life to this aspiration.

The name itself is based on the Greek and Roman goddess of health and wellness. The concept behind the mark relates to a few different greek references such as patterns, the statue of Hygeia where the snake which drinks from her chalice and the H itself.

Continuing on from all the web work I wanted to push on creating the collateral for Hygeia. I brought this work to the point of developing scenes which communicate the essence of the brand furthermore with products and materials.

Designing stationery to brochures and cosmetics so as to utilise the brand mark and fonts beyond web / online presence.