I crafted up a lively and energetic personal project called ideate. This is a concept for a coworking community. I see so much attention paid to collaborative creatives which is nothing new but appears evermore prominent in a world of endless entrepreneurs and lone-ranger businesses which benefit from a networking house in which to operate.
The overall challenge for me when designing was doing the utmost not to ‘over-design’ and ensure clarity of information and a sleek look and feel in the aim to achieve a vibrant but mature brand.
I wanted to lay out a complete website to convey a realistic coworking institution. My web design work is usually quite simple and as practical as possible so I wanted ideate to follow likewise drawing attention to membership and community pages in particular to demonstrate a welcoming environment for a prospecting business creative.