In early 2017 I commenced a creative process on something closer to home – myself. Wanting to modernise as well as minimalise my personal branding I sketched up many versions of the 'R' which I wanted my brand to revolve around thus becoming the basis for the overall look
This animation was done by myself as an experiment in After Effects in a bid to promote my work through animation.
A team effort which bore fruit in a different way, we at drawinginc came together and assessed our brand status and decided it was time for a makeover. We chose to pursue a vintage look and feel with a modern direction. Executing a branded seal and a bolder palette we wanted
This animation was done by a fellow designer, Paul Woods, for whom I was given the task of voiceover for this project. I welcomed the opportunity to take part in the creation of this college assignment if not for the social awareness it could have created in a real world environment, the